DO YOU NEED A DESIGNER THAT’S PASSIONATE ABOUT GETTING SH*T DONE?
I'm Brian Faro, an Art Director who turns creative vision into reality. With a over a decade of experience leading design teams, I'm all about pushing the boundaries of graphic design, print production, and product development. I thrive on taking complex projects from concept to completion, making sure every detail is sharp, every process is seamless, and every product is a masterpiece. My mission is to create bold, innovative designs that not only meet but exceed expectations, driving brands forward with precision, passion, and a relentless pursuit of excellence.
WORK EXPERIENCE
Direct Promotions – Brooklyn, New York March 2020-December 2023
Art Director / Digital Printing Director
Directed design and production teams to create products over a wide variety of mediums and manufacturing processes.
● Headed cross departmental coordination for 360 campaigns focused on accurately achieving project goals while maintaining budget and schedule guidelines.
● Streamlined inventory management, production stage progress, and order fulfillment through the implementation of the Siteflow system developed in collaboration with HP, increasing overall production productivity.
● Maintained and oversaw production output, cost efficiency and quality assurance of a
variety of production equipment including: wide format printers, helix UV glassware printers, practix belt sublimation rollers, Anatol/ M&R automatic screen printers, CNC, and laser cutting machines.
● Presented creative concepts and rationales to internal teams.
● Directed a series of cohesive in-house individual brand web stores for Shopify and Etsy increasing yearly profits by 20%.
● Managed and coordinated with a team of 15 people across design and production.
Konquer Sports– Dongguan, Guangdong Province, China / New York July 2014-April 2020
Art Director
Responsible for the visual aspects of a project, ensuring cohesive and compelling design through collaboration with artists and designers.
● Designed graphics with planning and forethought around artwork execution: screen-printing techniques, appliqué, and other embellishment methods for snowboard and skis.
● Collaborated with product managers and engineers to design original products including bindings, boots, helmets, goggles, and apparel.
● Managed and maintained communications with offshore offices and supplies to adhere with the development calendar, providing technical insight to achieve desired results.
● Oversaw photo shoots, promotional videography, and marketing collateral across digital and traditional platforms.
● Partnered with coding department to develop a responsive website with build your own board system.
● Supervised design teams to collaborate on researching, analyzing and application of relevant insights and trends for innovative product, advertising campaigns. Resulting in a quarter to quarter average growth of 30% over 3 years.
B Faro Design - New York City , New York May 2012-June 2014
Freelance Designer
Deliver inspiring design solutions for any budget.
● Conducted research, analyze and apply relevant insights and trends for the purpose of strategic solutions and innovative program concepts.
● Incorporated and explored client suggestions and directives, resolved questions and concerns, oversaw objections.
● Commissioned artwork; negotiate costs and usage, oversee completion of artwork, supervise photoshoots, review samples from manufacturers
● Developed products, recommend materials, and construction techniques that meet design expectations while exceeding predetermined gross margin targets.
PROFESSIONAL SKILLS
● ● Graphic Design Software: Illustrator, Photoshop, InDesign. Some experience with Solidworks, Cinema 4D, 3DS Max, After Effects, and Premier.
● Rip (onyx / raster link) and project management (Asana / Jira) software.
● HP Siteflow
● Team Management
● Production Management
● Accomplished understanding of materials and production methods/processes.
● Creative Problem Solving
● Proactive Listening and Communication
AWARDS AND HONORS
Ski China Magazine - Beijing, China September 2018
● Best New Brand award 2018
ISPO Beijing 2016 - Beijing, China February 2016
● Gold Standard performance award