In the gritty heart of Brooklyn, Truth was born from a crew of urban adventurers craving the wild. Our mission is to blend the rugged resilience of city life with the raw power of nature, creating gear that stands up to the toughest urban landscapes and wilderness adventures. Every piece is designed with no-nonsense quality, relentless performance, and a style that speaks volumes. Committed to sustainability, we use eco-friendly materials and ethical practices to protect the planet. Truth is a movement celebrating urban explorers and thrill-seekers through groundbreaking collaborations and epic events. Join the Truth discover the untamed spirit within.

As the Art Director at Truth, I played a pivotal role in shaping the brand's identity and visual presence. I developed a cohesive branding strategy and created compelling brand collateral that resonated with our target audience. My responsibilities extended to product development, where I ensured our new offerings aligned with our brand values and high standards of quality. I also worked with coders to design intuitive website and user interfaces to enhance our online shopping experience. In managing our Advertising presence, I curated engaging content with attitude to connect with a strong community and foster audience engagement. Additionally, I designed packaging that reflected our commitment to quality and sustainability, and executed advertising campaigns to effectively promote our products and expand our reach.